Dragonfly Targeting

Our Solutions

Audience

Look A Like

Use customer data to find the Real People most likely to buy.

Pre Built

Pick from over 500 pre-built audiences of Real People

Custom Use the

Custom Use the Use the 1000+ attributes to build a custom segment of Real People

Activation

Activate your defined audience of Real People across the medi they use:

Attribution

You will know:

Answering the most important question:
Who should we target next?

Build the Look-A-Like Model

Identify universe of prospects for online and retail locations.

Compare Match customer file to the database.

Regression model based on key attributes with similarity to current customer behaviors.
Score the model based on the highest comparative attribute values.
Rank the attributes by decilles to determine selection criteria for target audiences.

Pre-Built Audiences

Pick from Pre-built real-time segments that have been tried and tested

500+ pre-built standard audiences

Custom Segment

Custom characteristics to build your ideal audience

Plus 1000's more attributes...

Campaign Reporting

Accessible Campaign Metrics Provide Guidance on Day to Day activity.

These reports help inform mid campaign optimizations and changes. However, they are only a snapshot of our progress. They do not tell the complete story about the impact to the entire funnel and Lifetime Value.

Managed Services

Audience Identification

Real People target audience and segmentation Matching Customer file to the Dragonfly Database

Activation

Account Management Planning and Activation 

(Email, Display, Streaming Audio, Streaming Video, OTT & Social Media)

Results

Audience Insights & Recommendations POS Matchback Closed Loop Attribution and Reporting

Data Services

Direct access to our Real People data on the platform of your choice.

Customer success support

Access to Customer Success & technical support teams, who will provide guidance and best practice recommendations during the set-up and launch periods.

Strategic solutions

Weekly / bi-weekly updated audience recommendations ,including Custom-Built and Pre-Built audiences.

(Email, Display, Streaming Audio, Streaming Video, OTT & Social Media)

Activation in the dsp of choice

Ability to activate all Dstillery audiences across multiple channels in the DSP of your choice.

Managed Services

Audience Identification

Real People target audience and segmentation Matching Customer file to EMN Database

Activation

Account Management Planning and Activation 

(Email, Display, Streaming Audio, Streaming Video, OTT & Social Media)

Results

Audience Insights & Recommendations POS Matchback Closed Loop Attribution and Reporting

Managed Services

Direct access to our Real People data on the platform of your choice.

Customer success support

Access to Customer Success & technical support teams, who will provide guidance and best practice recommendations during the set-up and launch periods.

Strategic solutions

Weekly / bi-weekly updated audience recommendations ,including Custom-Built and Pre-Built audiences.

(Email, Display, Streaming Audio, Streaming Video, OTT & Social Media)

Activation in the dsp of choice

Ability to activate all Dstillery audiences across multiple channels in the DSP of your choice.

Contact Us

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Talk to our experts now.

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